Our associations with words go well beyond these considerations, to predict humor. Google logo Google is pretty bouba, don't you think? Logo design via Google nike logo and form. Image by Eurosrsbsns via Wikimedia Commons If you look for famous examples, nothing is more "bouba" than Google, don't you think? An easy and accessible experience that is so gigantic that it encompasses the whole world. It is also a nonsense word like the word bouba itself, leaving the public to speculate about the nature of the business, while all the round spaces in the Google logo already indicate the character of the brand.

How about Nike? Precise, determined, energetic, competitive… it's all there! The comma of Nike, which evokes precision and action, corresponds more to a kiki. , especially if the two photo retouching service complement each other. Business card design by ultrastjarna Putting the puzzle pieces together Brands must create a consistent image to attract their target audience. This means that all aspects must fit together. If a brand or product name doesn't complement the overall personality of the business it's associated with, it will come across as disjointed and clunky.

For example, if the brand name is a pre-existing word, its meaning may not fit in this new context. If it's a non-word, it may seem unappealing, inappropriate, or hard to remember for the target audience. If this is your case, you will have a hard time gaining the trust of your customers. Your brand's branding must be present everywhere your brand is found. Its name should match the font it's written in, the logo it's associated with, and the overall tone of your business. Determining what goes well or not is up to individual tastes and preferences. And at the heart of it all is the bouba-kiki effect and its seemingly simplistic observation that it is in our nature to associate certain shapes with certain sounds.